Results last up to 3 months - Hair dries frizzy-free after each wash - Cuts blow-dry time in half Save money - Salon price $400 Results last up to 3 months

The Cult-favourite
At-home Keratin
Treatment
The Cult-favourite
At-home Keratin
Treatment

One easy application at home and you’ll have hairs like never before. One easy application at home and you’ll have hairs like never before.

BAD HAIR DAYS
BE GONE
BAD HAIR DAYS
BE GONE

Vegan Keratin Treatment Vegan Keratin Treatment

  • Results last up to 3 months
  • Hair dries frizzy-free after each wash
  • Restores dry damaged hair
  • Cuts blow-dry time in half
  • Save money. Salon price $400
  • Results last up to 3 months
  • Hair dries frizzy-free after each wash
  • Restores dry damaged hair
  • Cuts blow-dry time in half
  • Save money. Salon price $400

DON'T JUST TAKE OUR WORD FOR IT

DON'T JUST TAKE OUR WORD FOR IT

  • Very easy and cool

    The way to use it is very easy and the result is great. After completing the treatment, I can leave home with confidence. This is the first time I've used it and it definitely won't be the last. I will use it forever And it smells very beautiful.

    Haya
  • Amazing!

    This might sound a cliché but my hair has never felt this silky and smooth. The change in my hair was huge after the treatment. Now after a few wash the hair is still super smooth and I haven’t touched my straightening iron ever since the treatment.

    Jiajia
  • Love it :)

    It has been a months since I did the treatment and my naturally frizzy hair still doesn’t require any straightening.

    Melina
  • Perfect after a holiday in the sun

    I wanted to try this treatment after a long holiday in the sun, which made my hair super dry and dull and it worked perfectly. My hair is now moisturised and nourished again.

    Amy
  • FINALLY

    First thing I do every morning is run to the mirror and admire how great my hair looks after having done this treatment. You need to try it out if you haven’t yet!

    Daniela
  • No words!

    O’wow smoothing treatment has completely changed my hair care routines. It has been a few weeks since I did the treatment and I haven’t styled my hair after that.

    Miranda
  • Straw to Silk in one day!

    My bleached blonde fine hair is damaged and dry. It never looks great, even after a treatment. BUT I just used OWOW and I have never had such silky, touchable hair! I can’t believe it is mine! It went from straw to silk in a matter of hours! For real, this really works!

    Lauren Gunthorpe
  • love it!

    Literally think every female in my family is getting a set for Xmas after they saw my result 🤣🤣

    Aimee
  • Absolutely transformed my frizzy hair

    I’ve already subscribed to this as I can’t believe the difference it’s made t my hair. Was so sceptical but I’m converted. My hair is smoother, shinier and dries in half the time. Absolutely delighted.

    Vicky
  • Amazing

    Completely transformed the condition of my hair! So shiny and soft!

    Tara

TAKE CONTROL OF YOUR FLYAWAY & BROWS TAKE CONTROL OF YOUR FLYAWAY & BROWS

Don't let weather decide how you look! Take control of those annoying and fix your brows on the go.

This magic wand is also perfect for creating sleek hairstyles quick and ease and brushing and finishing your brows.

Don't let weather decide how you look! Take control of those annoying and fix your brows on the go.

This magic wand is also perfect for creating sleek hairstyles quick and ease and brushing and finishing your brows.

EASY, SAFE AND RESPONSIBLE
EASY, SAFE AND RESPONSIBLE

EASY, SAFE AND RESPONSIBLE EASY, SAFE AND RESPONSIBLE

Asset 6
Formaldehyde & Sulfate Free
Asset 4
Cruelty Free & Vegan

Salon keratin treatments typically utilize animal-sourced keratin and strong chemicals as active ingredients, which handling requires a professional.

Our at-home products do not contain harmful chemicals and include vegan keratin - hydrolysed wheat protein. Our at-home treatment is a safe, ethical, and wallet-friendly alternative.

Asset 6
Formaldehyde & Sulfate Free
Asset 4
Cruelty Free & Vegan

Salon keratin treatments typically utilize animal-sourced keratin and strong chemicals as active ingredients, which handling requires a professional.

Our at-home products do not contain harmful chemicals and include vegan keratin - hydrolysed wheat protein. Our at-home treatment is a safe, ethical, and wallet-friendly alternative.

All Products

  • Owow Kit

    Owow Kit

    At-home Keratin Treatment Kit

    $69.90
  • Owow Smoothing

    Owow Smoothing

    At-home Keratin Treatment

    $54.90
  • Shampoo & Conditioner

    Shampoo & Conditioner

    Salon-quality after-care

    $47.90

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